Thursday 12 December 2013
Editing
Music
Music
Claudia and I wanted to find some music to
put into our film that wasn’t copyright. This was because it would be expensive
to use a copyright product if we weren’t able to get consent from the music
production company to use it on our film for no fee. This would also mean
having to explore the contact information would may be hard to find and having
to wait for a reply which we may never have got in the time limit that we had.
If we were producing the film on a large
scale, then this would obviously be a factor we would consider.
We researched into finding music on YouTube
and came across a track that didn’t require copyright. Lots of people were
commenting, explaining their interest and the user was happy to let others use
it. We downloaded the track and have used it over our film, adjusting it to fit
into the scenes. The music starts off with an eerie piano tune being repeated, with
the volume being deliberately lowered when the character is speaking. When the
door slams shut, the scenes get more fast-paced so we cut the music so that the
lower tune at a quicker and scarier pace was playing.
To keep the creepy atmosphere sustained
throughout the film, we cut out the part of the track with major chords that
have a lighter happier tune.
Tuesday 26 November 2013
Desmond's
https://www.youtube.com/watch?v=fxlgw08dgss
The clip above is the first episode of the first season of 'Desmond's', broadcast in 1989. The episode begins with the opening credits, showing footage of black slaves in black and white, implying it was a long time ago, and then modern clips of black and white people friendly communicating, indicating positive relationships between both ethnicities and symbolising the equality that both races have, conveying that racism is a recent topic that has stopped being an issue.
In the actual show, one of the black character's is seen reading The Sun newspaper and Desmond tells them he doesn't want the newspaper in his shop as 'it blames black people for so many things', suggesting that racism was still an issue back then whereas now, the media doesn't portray that particular ethnicity as a negative race anymore, suggesting that in the past 20-30 years, opinions on ethnicity and representation has changed from being negative to more positive as there less negative topics in the media nowadays.
The accent that the characters have is a lot more distinct in the programme then the black ethnicity in London has nowadays, suggesting that the African culture was a recent migrant to the area if they still use dialect and have big relations to their home region.
Below is text from some online articles talking about ethnicity in the show:
The clip above is the first episode of the first season of 'Desmond's', broadcast in 1989. The episode begins with the opening credits, showing footage of black slaves in black and white, implying it was a long time ago, and then modern clips of black and white people friendly communicating, indicating positive relationships between both ethnicities and symbolising the equality that both races have, conveying that racism is a recent topic that has stopped being an issue.
In the actual show, one of the black character's is seen reading The Sun newspaper and Desmond tells them he doesn't want the newspaper in his shop as 'it blames black people for so many things', suggesting that racism was still an issue back then whereas now, the media doesn't portray that particular ethnicity as a negative race anymore, suggesting that in the past 20-30 years, opinions on ethnicity and representation has changed from being negative to more positive as there less negative topics in the media nowadays.
The accent that the characters have is a lot more distinct in the programme then the black ethnicity in London has nowadays, suggesting that the African culture was a recent migrant to the area if they still use dialect and have big relations to their home region.
Below is text from some online articles talking about ethnicity in the show:
Worrell was keen to show that prejudice existed
not just between broad ethnic groups, but also within them While Matthew was
the frequent butt of jokes from the West Indian characters, particularly
Porkpie and Desmond, he was always keen to point out the strength of African
history with his regular interjection "There's an old African saying"
“I started Desmond’s when I was 23-years-old, I’m now a middle
aged man and I have to say there have been advances in this country. I’ve seen
the younger generation get on in society, it is very different from when I was
younger, but the one thing that hasn’t changed, which is a real shame, is the
fact that we are still saying there is nothing out there that represents us.”
Francis also says that the community is losing out on the battle for the
audience because when a predominantly black programme is put together, it is
not given the support it needs to be successful or the scripts are written by
white writers.
Monday 25 November 2013
Storyboard
Below is a corresponding storyboard for the script showing hand-drawn images on each camera shot with annotations below each picture. The images were hand-drawn as we couldn't arrange a set date to collect images instead. The shots should match up with the ones on the script and although they are basic, should clearly represent each shot.
Shooting Schedule
It was hard to arrange days that everyone could meet and film, considering our limited time and everyone else's priorities such as work, school and extra curricular activities. We managed to arrange on Tuesday, to start filming Becky's main section, with her acting as 'alive', a scene which also features Jamie as the dark figure. On Sunday, Lauren is available to do make up for Becky's dead look so we will film the flashbacks on this day. Below is a copy of our shooting schedule listing our equipment, times and people needed on what day. We forgot to add in flowers for the equipment needed which will be included in the film.
Costume/ Hair and Make up
Costume
Costume isn't very extravagant in our film opening but will need a lot of consideration. Because our plot is in the present time and in a general family setting, the costume will just be 'everyday'. We have chosen pyjamas, a dressing gown and slippers because we are filming at night, so want to make the costume realistic for the conditions. Also, these types of garments are simple and basic so are easily recognisable and memorable, making it easier for the audience to distinguish characters throughout the flashbacks. The dressing gown will need pockets to keep the phone in. We also need a necklace for the girl to fiddle with when she is nervous and feature in a flashback.
Hair and Make up
The images around show the type of effect that Claudia and I want our character to have in her dead state. Cuts, bruises and scarring will create an abused look and that she is in a poor weak position. We think having a make up artist will help achieve this look and make the film opening seem more realistic and illustrate our ideas further.
Costume isn't very extravagant in our film opening but will need a lot of consideration. Because our plot is in the present time and in a general family setting, the costume will just be 'everyday'. We have chosen pyjamas, a dressing gown and slippers because we are filming at night, so want to make the costume realistic for the conditions. Also, these types of garments are simple and basic so are easily recognisable and memorable, making it easier for the audience to distinguish characters throughout the flashbacks. The dressing gown will need pockets to keep the phone in. We also need a necklace for the girl to fiddle with when she is nervous and feature in a flashback.
Hair and Make up
The images around show the type of effect that Claudia and I want our character to have in her dead state. Cuts, bruises and scarring will create an abused look and that she is in a poor weak position. We think having a make up artist will help achieve this look and make the film opening seem more realistic and illustrate our ideas further.
Script
Below is our script with basic directions and labels for our camera shots. There is not a lot of speech but the movement and perception that the audience has on the film is important so Claudia and I wanted to be sure of what we were doing, not only to make sure the film looks right but also so that we can be organized on the day of filming to reduce time loss and to make it easier and clear to the cast and crew.
Sunday 24 November 2013
Cast and Crew
For
our film opening, Claudia and I wanted experienced cast and crew who could
fulfil the roles of as team to achieve the overall idea successful. However, in
the interviews we did, people said they would want to watch actors their own
age to relate to. We decided we would follow this idea through to the crew
members as well, choosing a make-up artist who could work with someone her own
age to gain experience and practice skills. We contacted both the people we
were interested in, explaining our plot, basic information and requesting them
in a role, and got a quick and eager response back.
Jamie Pike- Figure 1
Becky Ashley- Girl 1
Becky Ashley is a 16 year old student at Gordano Sixth Form.
She is a member of many drama and dance school such as Stagecoach and Bristol School of Dance, as well as being a
student for both GCSE and A-Level dance, drama, music and literature. She has taken
part in many school productions like Bugsy Malone and A Midsummer Night’s
Dream. This experience means that she is used to performing and has an
understanding about ideas behind the plot and how to move and act in front of an
audience. It will be beneficial practice for her to be part of our film opening
as she can improve her abilities on camera and not just on stage. We think she
will be a great character to have in our movie as she is reliable, organised
and flexible.
Lauren Hampton- Make Up Artist
Lauren Hampton is a
keen dancer and actress, being a GCSE and A-Level student in dance, drama and
English Literature. Being a member of Bristol School of Dance, Bristol school
of Performing Arts, cast in Bristol Hippodrome’s productions and annual
Christmas pantomimes and being a young character in a range of CBBC programmes
and BBC’s ‘Casualty’, she has developed
skills in make-up artistry and stage make-up, investing in high-end products
and brands to achieve flawless and creative stage make up. Lauren’s imaginative
and detailed ideas will be used to create a ‘dead’ effect, like the ones shown
in a previous blog post on costume, hair and make-up.
Jamie Pike- Figure 1
Jamie has offered to help with some basic acting in shots
where we need shadows as he is very tall. Only simple positioning and movement
will be needed as Becky is our main subject and focus in the film opening.
Questionnaire Anaylsis
After interviewing, Claudia and I decided that since we had successfully chose our target audience, we would investigate further into what the market would want. We asked a series of questions, open and closed, which included:
Gender? We already knew what age group we were targeting the film opening towards so we decided to ask the gender of the responder so we could conclude whether being male or female influenced the answers more.
What is your favourite sub-genre of thriller? (Including examples to help the responder establish what type of movie fits into what category.) We asked this question so we could take inspiration from some of the films' aspects and research further into this sub-genre.
What's your favourite type of aspects in a thriller movie? Claudia and I thought that this was an important question because we would consider including the most popular aspect in our film opening.
What attracts you to watching a thriller film? Again, we thought that this question would be an aspect of the film opening that would need to be included because the features will need to attract the target market to meet their requirements to make it successful.
What is the most important element in a thriller film? The options for this question were part of mise-en-scene, which is the look of what is on the screen. We want to make an enjoyable watching experience so all these options need to have lots of thought put into them. However, CLaudia and I could specialise on one of the elements to make it stand out to the audience.
How much of a plot should be revealed in the opening sequence of a film? This was a critical question for our film opening. It not only depends on how long the opening scene will be, but also the amount of characters and storyline we need to include.
What features do you like about thriller films? This open question would get us individual opinions about what different social groups of people enjoy.
What's your favourite thriller movie? Why? Like with the interviews, we thought this was a good question to ask because we could relate aspects of the films to previous thriller movies.
Analysis of answers:
(This analysis is based on the answers given from the questionnaire to the right.)
1) 'Female' Being a girl has some obvious effect on the answers, especially question 2.
2)'Rom-com' Unfortunately, romantic comedy isn't a sub-genre of thriller and we can't involve much comedy or positive representations of love to make it a thriller and fulfil the aims of being mysterious and cryptic. However, a romantic side is part of the focus for our film as it is based on a girl's admirer. However, it is a implication of negative ideas on love. Romantic comedies are normally aimed at girls, hence the female relation, but we have included a girl character as the main part for the audience to like and support.
3) 'Confusion' This aspect will be included in our film opening because the mystery of how the girl got from being alive to in a dead state is not revealed in the opening, leaving the audience confused about how she got there.
4) 'Advertisement' This attraction to the film isn't a big involvement in the task we are allocated. However, if we were making this film on a large scale, how we advertised the product would involve our choice of camera shots, costume, setting and mainly our plot in a trailer or posters.
5) 'Editing' The aspects of editing will be carefully considered, including depth of field, transitions and credits. However, with our knowledge, budget and software, our skills on special effects may be limited.
6) 'Very little' Claudia and I have decided to reveal hardly any of the story line to keep the audience anticipated and wanting to watch the rest of the film to find out what happens. The opening scene features flashback so the audience is left wondering what their significance is.
7) 'Fast pace' Our film will ensure fast pace, as the music, and camera shots will imply this. Also the plot involved a 'run and catch' chasing scene which will keep the atmosphere tense and gripping.
8) 'Bourne Identity' Aspects of the Bourne Identity can be adapted into our film. The first scene with the fisherman uncovering the body features creepy music and dark lighting which we will include.
(The next set of questions being analysed are shown on the left. For questions 5&6, please look at the analysis for the previous set of questions)
1) 'Male' Again, this response influences the answers to the other questions as male traits have the same general response.
2) 'Action' Our film opening features a chase scene which hopefully fulfils the requirement of action requested for but we can't display any action too over the top as we don't have the time, budget, space, knowledge or team to create a film solely around the sub-genre of action.
3) 'Hero vs. Villain' We have included a protagonist character, the main part who the audience is supporting and a dark mysterious figure playing the villain in the opening scene.
4) 'Challenging storyline' Claudia and I believe our storyline is challenging as there is a lot of mystery to be solved, revealed in the opening scene and leaving the audience left with lots of questions. For example, the character's names, backgrounds and motives are left secret and the scene just sets the atmosphere and plot for the rest of the film.
7) 'I like mind bending storylines with a medium amount of action' This statement works well with the ideas we have for our film, ensuring that the chase scene isn't too much motion in most action films. The storyline is interesting and will keep the audience confused and keen.
8) 'Inception- it provides a ..... storyline with a lot of good action sequences' Again, action won't be the main focus on the sub-genre included in our thriller film but we have the interesting a inquisitive plot that inception adapts.
(The next analysis of the questionnaire is below. Feedback to questions 1-3 are provided above and answers to question 5 & 6 are in the first analysis. There was no response to question 7 so is not included.)
4) 'Title' Claudia and I thought up the name 'A Lover's Obsession' for our title and thought this was interesting and catchy as it is a twisted adaption on a love story and reveals to the audience that the plot is a creepy take on a messed up love story. 'Obsession' implies to the audience that the love has gone too far and has a negative outcome.
8) 'Dark Night Rises' The costume in the Batman film matches the 'superhero' character and is well thought out. The crisis that Batman comes to is well thought out and creates a clear storyline. Claudia and I will ensure that costume and the disruption that the character faces is carefully considered
Gender? We already knew what age group we were targeting the film opening towards so we decided to ask the gender of the responder so we could conclude whether being male or female influenced the answers more.
What is your favourite sub-genre of thriller? (Including examples to help the responder establish what type of movie fits into what category.) We asked this question so we could take inspiration from some of the films' aspects and research further into this sub-genre.
What's your favourite type of aspects in a thriller movie? Claudia and I thought that this was an important question because we would consider including the most popular aspect in our film opening.
What attracts you to watching a thriller film? Again, we thought that this question would be an aspect of the film opening that would need to be included because the features will need to attract the target market to meet their requirements to make it successful.
What is the most important element in a thriller film? The options for this question were part of mise-en-scene, which is the look of what is on the screen. We want to make an enjoyable watching experience so all these options need to have lots of thought put into them. However, CLaudia and I could specialise on one of the elements to make it stand out to the audience.
How much of a plot should be revealed in the opening sequence of a film? This was a critical question for our film opening. It not only depends on how long the opening scene will be, but also the amount of characters and storyline we need to include.
What features do you like about thriller films? This open question would get us individual opinions about what different social groups of people enjoy.
What's your favourite thriller movie? Why? Like with the interviews, we thought this was a good question to ask because we could relate aspects of the films to previous thriller movies.
(This analysis is based on the answers given from the questionnaire to the right.)
1) 'Female' Being a girl has some obvious effect on the answers, especially question 2.
2)'Rom-com' Unfortunately, romantic comedy isn't a sub-genre of thriller and we can't involve much comedy or positive representations of love to make it a thriller and fulfil the aims of being mysterious and cryptic. However, a romantic side is part of the focus for our film as it is based on a girl's admirer. However, it is a implication of negative ideas on love. Romantic comedies are normally aimed at girls, hence the female relation, but we have included a girl character as the main part for the audience to like and support.
3) 'Confusion' This aspect will be included in our film opening because the mystery of how the girl got from being alive to in a dead state is not revealed in the opening, leaving the audience confused about how she got there.
4) 'Advertisement' This attraction to the film isn't a big involvement in the task we are allocated. However, if we were making this film on a large scale, how we advertised the product would involve our choice of camera shots, costume, setting and mainly our plot in a trailer or posters.
5) 'Editing' The aspects of editing will be carefully considered, including depth of field, transitions and credits. However, with our knowledge, budget and software, our skills on special effects may be limited.
6) 'Very little' Claudia and I have decided to reveal hardly any of the story line to keep the audience anticipated and wanting to watch the rest of the film to find out what happens. The opening scene features flashback so the audience is left wondering what their significance is.
7) 'Fast pace' Our film will ensure fast pace, as the music, and camera shots will imply this. Also the plot involved a 'run and catch' chasing scene which will keep the atmosphere tense and gripping.
8) 'Bourne Identity' Aspects of the Bourne Identity can be adapted into our film. The first scene with the fisherman uncovering the body features creepy music and dark lighting which we will include.
1) 'Male' Again, this response influences the answers to the other questions as male traits have the same general response.
2) 'Action' Our film opening features a chase scene which hopefully fulfils the requirement of action requested for but we can't display any action too over the top as we don't have the time, budget, space, knowledge or team to create a film solely around the sub-genre of action.
3) 'Hero vs. Villain' We have included a protagonist character, the main part who the audience is supporting and a dark mysterious figure playing the villain in the opening scene.
4) 'Challenging storyline' Claudia and I believe our storyline is challenging as there is a lot of mystery to be solved, revealed in the opening scene and leaving the audience left with lots of questions. For example, the character's names, backgrounds and motives are left secret and the scene just sets the atmosphere and plot for the rest of the film.
7) 'I like mind bending storylines with a medium amount of action' This statement works well with the ideas we have for our film, ensuring that the chase scene isn't too much motion in most action films. The storyline is interesting and will keep the audience confused and keen.
8) 'Inception- it provides a ..... storyline with a lot of good action sequences' Again, action won't be the main focus on the sub-genre included in our thriller film but we have the interesting a inquisitive plot that inception adapts.
(The next analysis of the questionnaire is below. Feedback to questions 1-3 are provided above and answers to question 5 & 6 are in the first analysis. There was no response to question 7 so is not included.)
4) 'Title' Claudia and I thought up the name 'A Lover's Obsession' for our title and thought this was interesting and catchy as it is a twisted adaption on a love story and reveals to the audience that the plot is a creepy take on a messed up love story. 'Obsession' implies to the audience that the love has gone too far and has a negative outcome.
8) 'Dark Night Rises' The costume in the Batman film matches the 'superhero' character and is well thought out. The crisis that Batman comes to is well thought out and creates a clear storyline. Claudia and I will ensure that costume and the disruption that the character faces is carefully considered
Wednesday 20 November 2013
Interview Film and Analysis
Claudia and I went out to interview members of our target audience. Because we are young adults, we decided to base our ideas around that age group as we have an idea of what teens are interested in and after research about thriller films, lots of sub-genres are aimed at young adults. The local sixth form was access easy to our market. We prepared a range of questions which we think would influence our film to be more attractive to the age group. The questions, answers and analysis are stated below:
What is your favourite thriller film? Why?- "House at the End of the Street" and "Sinister" because "it keeps you on the edge of your seat" and "the music" Seeing as music was an aspect of one of the favourite films, I thought it would be a good idea to research the music compositions used in these films which can hopefully achieve a 'scary' film which can keep a tense atmosphere to fulfil the aim of a film which keeps the audeince on 'the edge of their seats'.
What things would you like or expect to see in a thriller film?- "Comedy...adventure", "weird music...violence...someone jumping off a building...guns...kidnapping", and a summary of a gripping and scary film. Although the first interviewee requested 'comedy' and 'adventure', our research into thriller films weren't based around comedy. Adventure was featured in some of the movies but compared to the other responses, we have decided to go for a gripping and scary approach, with references to a music and possibly a kidnapping. Again, we didn't think that 'someone jumping off a building' and 'guns' fitted in with our brief because we don't have access to spaces that could occupy stunts, or the software to create professional special effects.
What is the most important feature of thriller film?- "To make it exciting", "...mystery, plot twist... a character that makes me want to like him", "setting... because it needs to be in a good believable place", "storyline...something that you can get really hooked on" and "music...makes you scared" We think it is important to consider all of these responses because this is what the audience ultimately wants to see. We discussed the setting in particular so that we could create a believable space to link in with our ideas. For this reason, we have chose to film in a family household which has access to different lighting settings and equipment to make a realistic setting. The house has surrounding areas that could be used for filming and separate research will need to be done for this. The mystery and plot twist will be included in our storyboard explicitly explaining our idea. The music will support the idea to make it 'exciting'. One of the interviewees requested the idea of a protagonist so we have chose to base our film mainly around one character.
Who do you think is the main target audience of thriller thriller films?- "Teenagers...people our age" and "young adults". These answers are reassuring responses because our ideas can therefore relate with the audience.
So would you like to see actors your own age star in the film?- "Yes...because we can see where they're coming from", "Yeah but if it was relatable to us...like a British thriller" Again, these answers mean that it will be easy to access cast and crew our own age and get feedback from the young market. Although young people won't have as much experience about starring in a film opening, it will help them gain knowledge, as well as our film meeting demands of the interviewees. The response about British thriller means that we will make as many aspects of the film as relatable to the region as possible, including cast, crew, setting and maybe the film production company.
What do you think is a good setting for a thriller film?- "In a house because it's personal to people so you get more scared because its more real life" and "in the woods...where its dark". Both these comments link in with previous responses to questions. We chose a house as a good believable setting which can also seem personal to the protagonist requested. Although access to a wooded area is far away from the filming location of the house, the 'dark' setting can contribute to the film and we can use the outside surroundings to make it more realistic and varied.
What do you think of the name 'A Lover's Obsession'?- "Sounds good, I would want to watch that" and "Pretty cool" These positive responses to the names that we have thought up, support going ahead with specific ideas that link with the title for our film opening.
Wednesday 13 November 2013
Interview Process
For our movie opening research, we decided to go out and record people and ask them questions about potential ideas for our film, as well as what aspects and features of films they like. We then edited them on the software we are using to edit our film opening, not only to gain and practice editing skills, but to clearly keep record of what our target audience are interested in to make sure we take on board their feedback to include it into our planning.
Monday 4 November 2013
Little Dorrit
http://www.youtube.com/watch?v=QIaZkiX7SPY&list=PLECjp9Z3SP02-jvPGC4JRhDUpuFU5Ncqv
Dialogue
'ain't' is a commonly used phrase by cockney locals, so the dialogue represents the geographical area. It also implies that the individual is from a working class background as it is slang and not proper English.
'Yes mam' represents the social status of Amy Dorrit being of lower class as she has less authority of the other characters.
Costume
We can see by the costumes used throughout the film that the long dresses, bonnets, top hats, canes and smart entire represent the time period of the film and that it is from a historical time.
Diegetic Sound
The creaking of the floorboards in the old house symbolises that the setting is old and poor as the construction is falling apart and hasn't been replaced.
Non-Diegetic Sound
The folk music used in the scene represents the geographical are as it is traditional English music.
Setting
The film states that the setting is in Marshalsea Debtors Prison which was a famous London prison represents the TV Drama as being in a working class area that is poor.
Props
The use of horse and carriage, as well as the wheel barrow represents the time period that the film is based in because these are not modern day technologies and are rarely seen in this era.
Variety of shots (close up)
The beginning close up shot of the baby compared to the other wide shots of the other characters, represents that the baby is more important and is the focus of the film.
Dialogue
'ain't' is a commonly used phrase by cockney locals, so the dialogue represents the geographical area. It also implies that the individual is from a working class background as it is slang and not proper English.
'Yes mam' represents the social status of Amy Dorrit being of lower class as she has less authority of the other characters.
Costume
We can see by the costumes used throughout the film that the long dresses, bonnets, top hats, canes and smart entire represent the time period of the film and that it is from a historical time.
Diegetic Sound
The creaking of the floorboards in the old house symbolises that the setting is old and poor as the construction is falling apart and hasn't been replaced.
Non-Diegetic Sound
The folk music used in the scene represents the geographical are as it is traditional English music.
Setting
The film states that the setting is in Marshalsea Debtors Prison which was a famous London prison represents the TV Drama as being in a working class area that is poor.
Props
The use of horse and carriage, as well as the wheel barrow represents the time period that the film is based in because these are not modern day technologies and are rarely seen in this era.
Variety of shots (close up)
The beginning close up shot of the baby compared to the other wide shots of the other characters, represents that the baby is more important and is the focus of the film.
Sunday 3 November 2013
Pfizer- American Health Care Commerical
https://www.youtube.com/watch?v=6t0khWGvl44
Costume
The boy in the advert is wearing baggy, oversized clothing as well as the cap to show his youth. His clothing also represents his class and that he maybe can't afford clothing that fits properly.
Lighting
The dark lighting throughout the film suggests that the young boy is in trouble as it conveys a mysterious atmosphere and he is trying to stay hidden so that nobody sees what he is doing. This may be seen as a representation of age and that teenagers are seen as 'trouble makers'.
Setting/ Establishing Shot
The establishing shot it of the setting which is a back alley of an apartment block, which is seen as basic, run down and cheap. This suggests that the class of the boy is low status and that the region is a poor area. The boy is seen going up the set of a grubby staircase which also sets the image of the type of class and region the boy belongs in.
Diegetic Sound
The sound that is already in the shot suggests that the representation of the region is identified as a rough area. This is portrayed by the police sirens that can be heard implying that there is lots of crime and that the boy might be associated with this. Another aspect of the dodgy and dodgy area is that some arguing can be overheard as well and the atmosphere is overall negative.
Non-diegetic Sound
The sound over the top of the advert suggests that the topic is going to be serious but then an urban beat kicks in later on, such as the drums, which represents the age of the advert and how it is a modern production based around youth and links with the urban setting.
Jump Cut
The jump cut editing suggests that the boy wants to be quick with what he is doing and not get caught, which represents his age with the fact that he can move quickly and has the ability to jump around.
Costume
The boy in the advert is wearing baggy, oversized clothing as well as the cap to show his youth. His clothing also represents his class and that he maybe can't afford clothing that fits properly.
Lighting
The dark lighting throughout the film suggests that the young boy is in trouble as it conveys a mysterious atmosphere and he is trying to stay hidden so that nobody sees what he is doing. This may be seen as a representation of age and that teenagers are seen as 'trouble makers'.
Setting/ Establishing Shot
The establishing shot it of the setting which is a back alley of an apartment block, which is seen as basic, run down and cheap. This suggests that the class of the boy is low status and that the region is a poor area. The boy is seen going up the set of a grubby staircase which also sets the image of the type of class and region the boy belongs in.
Diegetic Sound
The sound that is already in the shot suggests that the representation of the region is identified as a rough area. This is portrayed by the police sirens that can be heard implying that there is lots of crime and that the boy might be associated with this. Another aspect of the dodgy and dodgy area is that some arguing can be overheard as well and the atmosphere is overall negative.
Non-diegetic Sound
The sound over the top of the advert suggests that the topic is going to be serious but then an urban beat kicks in later on, such as the drums, which represents the age of the advert and how it is a modern production based around youth and links with the urban setting.
Jump Cut
The jump cut editing suggests that the boy wants to be quick with what he is doing and not get caught, which represents his age with the fact that he can move quickly and has the ability to jump around.
Subscribe to:
Posts (Atom)